growth
is the art of sharing
how your audience benefits
hi, i'm emily!
Last project
good marketing feels good
For nearly 10 years, I've explored growth, product marketing, community-building, and lifecycle campaign management in all-hands-on-deck environments.
Today, I'm the Marketing Manager at Presence, a digital product consultancy and full-stack development firm whose parent company, Work & Co, has been acquired by Accenture Song. In addition to articulating our value across assets and creating case studies on market-leading digital product development projects, I plan, promote, and support "sold-out" tech events (for TechCrunch Disrupt, SF Tech Week, and SF Climate Week), promote our brand thought leadership.
As I lifelong learner, I'm always enrolled in something to stay on the leading edge. Currently in my 3rd year as a Reforge Fellow, and tapped to submit Reforge Artifacts (starting with my PMF doc).
projects
1
Activation - Optimizing Onboarding
Experimented to improve product onboarding completion rates, resulting in a 32% increase in user activation for marketplace product
2
Acquisition - Product Hunt
Conceptualized, built (no-code), and launched multiple "toolkits," two made Top Ten lists
3
User Research & Analysis
Created user research database, led interview processes, and analyzed data to create product marketing strategy and growth experiments
4
Community Building & Newsletter Writing
Wrote a weekly newsletter with 53%+ open rate to 9K subscribers.
Created Slack onboarding sequences to welcome and nurture an active Slack community.
5
Lifecycle Campaign MGMT
Created multiple full lifecycle marketing campaigns with automated email sequences netting 40% - 88% open rates, automated email sequences for various funnel entry points and customer journey warmth levels
6
End-to-End Product Marketing
Brought new product ideas to leadership based on community listening, resulting in a product that increased new active paying subscribers by 123% & increased MRR from paid subscriptions by 41.5%
tools
No Code
Softr, Zapier, MailerSend, Make (Integromat), Squarespace, Webflow, Canva
Marketing
Mailerlite, Mailchimp, Meta Business Suite (IG/FB), Product Hunt launches, Weekly Newsletter
Data / Analytics
Airtable, Google Analytics, LookerStudio, Fullstory, Google Sheets, Stripe, Bitly, Rebrandly, Salesforce, Hubspot. Apollo.io, HeyOrca
Collaboration
Jira, Slack, Miro, Zoom, Trello, Asana, Figjam
Community
Commonroom, Slack, Intercom, Zoom (leading workshops & webinars), Luma event creation & reminder sequences
Social
LinkedIn, Slack, X, Instagram, Meta
my principles
open
communication
I bring encouraging, open communication to team projects, but I don't assume everyone has the same communication preferences. I find out by asking about team dynamics, traditions, and standards.
continuous
learning
I'm intrinsically motivated by personal and professional growth and consistently learn to stay ahead in my career. I am also coachable and value open, direct feedback.
creative
thinking
My creative background helps me bring innovative strategies to marketing goals. I believe in mining outside of the box for valuable ideas and solutions.
biography
prior
work.
...
Roadmap
As Roadmap's Growth & Product Marketing leader, I grew a highly engaged Slack and subscriber community to 9K, wrote a weekly newsletter with a 50%+ open rate, built and tested end-to-end growth campaigns that informed product strategy, and increased our new, paid, active subscriber base by 123%.
Marketing Consulting / Music / Sphere
I booked and promoted multi-month national tours with 10% MoM increase in ticket/merch sales, while freelancing independently as a marketing consultant for Canadian-based coaching platform, Sphere.guide.
American Apparel
Retail sales is the front line of marketing and psychology. I became the #1 sales leader in the Midwest, and #2 nationwide during one especially aggressive year.
Sears/Kenmore/Craftsman
via Suite Partners, Inc.
As an Event and Social Media Marketer, and Livestream Host & Event Producer, I wore all the startup hats. We increased brand lift, experimented with live-streaming before competitors, and put designer gowns in washing machines. Our team was Emmy-nominated for interactivity for a live streamed fashion reality show.
contact
