Growth and marketing
but fun
Last project
hi, i'm emily
I'm honestly love marketing and I'm especially passionate about using customer evidence to craft the right growth moves through rigorous product marketing, community-building, and lifecycle campaigns.
Today, I'm a Marketing Manager Work & Co, part of Accenture Song, where we design and develop digital products and experiences for global brands like Apple, Disney, Gatorade, Airbnb, Pfizer, Lyft, and more. For fun on the side, I advise startups and founders on finding and acing market fit (both casually and in small teaching environments).
projects
1
Activation - Optimizing Onboarding
Experimented to improve product onboarding completion rates, resulting in a 32% increase in user activation for marketplace product
2
Acquisition - Product Hunt
Conceptualized, built (no-code), and launched multiple "toolkits," two made Top Ten lists
3
User Research & Analysis
Created user research database, led interview processes, and analyzed data to create product marketing strategy and growth experiments
4
Community Building & Newsletter Writing
Wrote a weekly newsletter with 53%+ open rate to 9K subscribers.
Created Slack onboarding sequences to welcome and nurture an active Slack community.
5
Lifecycle Campaign MGMT
Created multiple full lifecycle marketing campaigns with automated email sequences netting 40% - 88% open rates, automated email sequences for various funnel entry points and customer journey warmth levels
6
End-to-End Product Marketing
Brought new product ideas to leadership based on community listening, resulting in a product that increased new active paying subscribers by 123% & increased MRR from paid subscriptions by 41.5%
tools
No Code
Softr, Zapier, MailerSend, Make (Integromat), Squarespace, Webflow, Canva, Figma
Marketing
Mailerlite, Mailchimp, Meta, Product Hunt, Salesforce, Hubspot
Data / Analytics
Airtable, Google Analytics, LookerStudio, Fullstory, Google Sheets, Stripe, Bitly, Rebrandly, Salesforce, Hubspot. Apollo.io, HeyOrca
Collaboration
Jira, Slack, Miro, Zoom, Trello, Asana, Figjam
Community
Commonroom, Slack, Intercom, Zoom (leading workshops & webinars), Luma event creation & reminder sequences
Social
LinkedIn, Slack, X, Instagram, Meta
my principles
open
communication
I bring encouraging, open communication to team projects, but I don't assume everyone has the same communication preferences. I find out by asking about team dynamics, traditions, and standards.
continuous
learning
I'm intrinsically motivated by personal and professional growth and consistently learn to stay ahead in my career to be a high-contributing part of the team. I am also coachable and value open, direct feedback.
creative
thinking
My creative background helps me bring innovative strategies to marketing goals. I believe in mining outside of the box for valuable ideas and solutions.
biography
prior
work.
...
Presence
I pivoted from the startup world to lead marketing at the respected digital product development company, Presence, where I led content campaigns, created sales enablement materials, and developed thought leadership programs rooted in conference appearances, podcast tours, self-hosted LinkedIn Live experiments.
Roadmap
As Roadmap's Growth & Product Marketing leader, I grew a highly engaged Slack and subscriber community to 9K, wrote a weekly newsletter with a 50%+ open rate, built and tested end-to-end growth campaigns that informed product strategy, and increased our new, paid, active subscriber base by 123%.
Marketing Consulting / Music / Sphere
I booked and promoted multi-month national tours with 10% MoM increase in ticket/merch sales, while freelancing independently as a marketing consultant for Canadian-based coaching platform, Sphere.guide.
American Apparel
Retail sales is the front line of marketing and psychology. I became the #1 sales leader in the Midwest, and #2 nationwide during one especially aggressive year.
Sears/Kenmore/Craftsman
via Suite Partners, Inc.
As an Event and Social Media Marketer, and Livestream Host & Event Producer, I wore all the startup hats. We increased brand lift, experimented with live-streaming before competitors, and put designer gowns in washing machines. Our team was Emmy-nominated for interactivity for a live streamed fashion reality show.
contact
