Hi, I'm Emily.
Let's grow by building
something users love.
Last project
Making marketing fun, creative, and effective.
For nearly 10 years, I've explored growth, product marketing, community-building, and lifecycle campaign management in all-hands-on-deck environments.
Today, I'm the Marketing Manager at Presence, a digital product consultancy and full-stack development firm. In addition to articulating our value across assets, refreshing our content, and defining and developing our marketing to sales funnel, I'm perpetually learning!
As of October 2023, I'm engaged in Reforge's Marketing Technology live cohort, Dataquest's Beginner Python course, and Fast.AI's "Deep Learning for Coders."
projects
1
Activation & Engagement
Improved onboarding process & app experience resulting in 32% increase in user activation for marketplace product
2
Acquisition - Product Hunt
Conceptualized, built, and launched multiple no code toolkits, two in Top Ten
3
User Research & Analysis
Created user research database, led interview processes, and analyzed data to create product strategy and monthly growth experiments
4
Content Marketing - Newsletter
Wrote a weekly newsletter as MOFU (middle-of-funnel) engagement strategy; 53%+ open rate to 7.5K subscribers for over one year
5
Lifecycle Campaign MGMT
Created responsive full lifecycle marketing campaigns with 41% - 88% open rates, seeding engagement at the right time to prompt desired actions (app engagement or conversion)
6
End-to-End Product Marketing
Conceptualized new product and created end-to-end marketing campaign, increased new active paying subscribers by 123% & increased MRR from paid subscriptions by 41.5%
tools
No Code
Softr, Zapier, MailerSend, Make (Integromat), Squarespace, Webflow, Canva
Marketing
Mailerlite, Mailchimp, Meta Business Suite (IG/FB), Product Hunt launches, Weekly Newsletter
Data / Analytics
Airtable, Google Analytics (GAU, GA4), Microsoft Clarity, Fullstory, Google Sheets, Stripe, Bitly, Rebrandly
Collaboration
Jira, Slack, Miro, Zoom, Butter, Trello, Asana
Community
Commonroom, Slack, Intercom, Zoom (leading workshops & webinars), Luma event creation & reminder sequences
Social Platforms
LinkedIn, Slack, X, Instagram, Meta
my principles
Open
Communication
I'm a big believer in consistent, "no-surprises" communication across the team, and I bring effective, positive communication to every project.
Continuous
Learning
I'm intrinsically motivated by personal and professional growth, and I make time most days of the week to continuously learn.
Currently:
• Reforge Fellow since March 2022, current live cohort is "Marketing Technology"
• Dataquest.io's "Beginning Python"
• Fast.AI's "Deep Learning for Coders"
Creative
Thinking
My creative background helps me bring innovative thinking to tech, where I love to answer, "How could we...?"
biography
prior
work.
...
Roadmap
As Roadmap's Growth & Product Marketing leader, I've grown a highly engaged community to 7K, written a weekly newsletter with a 50%+ open rate for over a year, built and tested end-to-end growth campaigns that informed product strategy, and increased our new, paid, active subscriber base by 123%.
Marketing Consulting / Music / Sphere
I booked and promoted multi-month national tours with 10% MoM increase in ticket/merch sales, while freelancing independently as a marketing consultant and contracting for Canadian-based coaching platform, Sphere.guide.
American Apparel
Why retail sales? Because it's the front line of marketing and psychology. I became the #1 sales leader in the Midwest, and #2 nationwide.
Sears/Kenmore/Craftsman
via Suite Partners, Inc.
As an Event and Social Media Marketer, and Livestream Host & Event Producer, I wore nearly every hat in my first startup role. We increased brand lift, dove into live-streaming before competitors, and put designer gowns in washing machines. Our team was Emmy-nominated for interactivity for a live streamed fashion reality show.
contact
